Topic: Hamburger Helper

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Spam, Kool-Aid, other staples in limelight as companies raise ad spending on low-price items

The frill is gone. Companies are moving their ad dollars from gourmet or frivolous items to pantry staples and traditionally ho-hum household goods. Hamburger Helper, Kool-Aid drink mix and that golden oldie butter are advertising stars these days. The new advertising is aimed not only at ...

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ZUMA Press Inc | 2009-02-25 00:31:57
MICHELLE CAMPBELL
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