In this Wednesday, Oct. 28, 2009 photo, Kellogg's Froot Loops and Frosted Flakes cereals are shown in Marysville, Pa. Kellogg Co. said Thursday, Oct. 29, that shoppers' loyalty to its cereal brands helped boost its profit 6 percent in ...

In this image provided by Kellogg's, a screen shot taken from a Kellogg's Frosted Flakes television ad scheduled to air during Super Bowl XLIII is shown. (AP Photo/H&R Block)