Topic: Scion Motor Company
BusinessWeek | 2009-04-08 16:01:31
Back in 2004, when Toyota (TM) launched the Scion brand to grow into a younger niche, Scion's xB showed that young buyers weren't only into slammed Civics and souped-up Mustangs. A boxy, strange-looking vehicle, the xB was more about a rolling living room than a fast set of wheels. Now Nissan (NSANY) and Kia would like a piece ...
