Online retailers are shifting their marketing from traditional advertising to less expensive tools like Facebook.com and Twitter and e-mail as they seek market share or just work to retain customers, according to an industry study being released Tuesday. Conducted by Internet analysis firm Forrester Research for ...

Shopping online used to be about convenience. This holiday season, make it about saving money. As worries about a recession spook spending, retailers are nudging shoppers to Web sites with promises of steep discounts. That's in contrast to past years, when ordering gifts online was touted as a way ...